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Default Bias - How Businesses Can Influence Decisions with Simple Defaults
Have you ever signed up for a service and found that the most expensive plan was pre-selected? Or maybe you noticed that certain options...


The Decoy Effect - How a Sneaky Option Can Boost Your Business
Ever walked into a movie theater to buy popcorn and found yourself buying the large bucket because it seemed like a better deal than the...


Mastering Analytics: 5 Steps to Success
Define Goals and Objectives: Clearly outline the goals and objectives of your marketing analytics program, ensuring alignment with...
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