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Learn how to make decision making easy :)
Welcome to the intriguing world where perception meets reality, and the sequence of information shapes our choices. Today, we embark on a...


The Pygmalion Effect - How Brand Expectations Shape Consumer Reality
Today, we embark on an exploration of the Pygmalion Effect—a psychological phenomenon that holds profound implications for brands and...


Serial position effect - Mind Games Unleashed
Imagine yourself strolling down the aisles of a supermarket, surrounded by a sea of brands vying for your attention. As you scan the...
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